Hello innovators, in this week's edition key metrics on millennials and gen Z, successful NFT initiatives, Walmart's new digital storefront and much more....

Market Analysis

How marketing will look in 10 years? 6 experts make predictions. Google has just drawn up a list of the future of marketing, from customer loyalty to the advertising landscape, the forecasts are more than enlightening. Read more

Gartner study: Less Than Half, "44%" of data teams are adding value to the organisation. At the world's largest data and analytics gathering for tech leaders, Gartner presented a new survey that found that (only 44%) of data and analytics managers said their teams are effective in delivering value to their organisations. Read more

Recent study reveals that 27% millennial consumers prefer online shopping to in-store shopping. According to a latest survey published by ESW, a leading direct-to-consumer (DTC) e-commerce company. 27% Millennials say they will spend significantly more online than in-store this year across the EU and specifically in the health and beauty, luxury goods, apparel & footwear, and consumer electronics categories. Read more

Gen Z consumers love automation, Boomers not so much. Based on the findings of InRule Technology's study, when it comes to customer experience automation in retail industry, Baby Boomers are more critical of this technology compared to Generation Z who have a more positive opinion. Read more

The Number

69%

of the consumers who belong to an identity-based community said they feel more emotionally connected to brands that give them an exclusive offer

Who’s Innovating

Estée Lauder launches unique Virtual Lab concept. After a successful first initiative in NFTs with the intention of building customer loyalty, Estée Lauder is moving further into the virtual world by launching its virtual showcase, "The Clinique Lab", a unique experience. Read more

How L'Oréal uses new channels like Voice, VR, and AR to develop better content and a more compelling online customer experience. Read more

Dispatch Launch a unique innovative e-commerce solution for global brands to efficiently integrate, engage and sell physical and digital goods using blockchain technology. Read more

Gucci and Vans launch the first co-branded experience on Roblox, by combining their two virtual worlds with new digital products. Read more

How an innovative return policy leads to a competitive edge such as Target, IKEA, or Advance Auto Parts. Read more

How Unilever is Innovating Faster and Smarter. How Unilever's R&D experts are using digital technologies to stay ahead of the competition for years. And this is just the beginning. Read more

The specialty gift retailer 1-800-Flowers.com is using ChatGPT and livestreaming as part of its Mother's Day celebrations. Read more

Best Practices

Without surprise, live streaming will have its global hub in Shenzhen by 2025. China's technology hub has unveiled a plan to become the world's live streaming hub, with the ambitious goal of reaching a turnover of more than 300 billion yuan ($43.7 billion) by 2025.

How to successfully launch your own livestream experience? Norman recently published an experimental study about live-shopping in China. This article provides practical insights to help you setup your livestream sessions and create engaging and successful experiences. Read more

Top Tech News

Tech - Amazon sellers are using ChatGPT to help write product listings in sprawling marketplace - Read more 

Leadership - Founders and CEOs look at a possible TikTok ban in fear: ‘No other platform does this as successfully - Read more

eCommerce - EU customers become more interested in retail subscription - Read more

Events