The Tech Brief is your newsletter featuring the most essential news curated in tech and innovation.

Facts & Stats

Prime Day's TikTok Takeover. Prime Day-related content on TikTok got hundreds of millions of views over the two days of Amazon’s shopping event.

Study Finds US Consumers Look a Lot But Buy Little on Social Media. Social media platforms have made it easy to share shopping experiences. But only 43% of consumers use social media to look for products and services, and just 14% actually buy them.

Generative AI Dominates The Top 10 Emerging Technologies Of 2023. Generative AI’s dominance of this year’s list will surprise no one, given the astounding capabilities everyone can observe in the many publicly available tools.

KPMG Claims Generative AI Could Boost UK by £31 Billion. The hype surrounding generative AI continues to grow. According to a new study from KPMG, the technology could raise UK productivity enough to realize a £31 billion economic boost.

Consumer Sentiments Not Matching Up With marketers’ Perceptions. According to a CX study conducted by SurveyMonkey, there is a significant gap between customer experience and digital marketing strategies.

The Number

65%

of top AI companies have immigrant founders. New research shows immigrants fuel artificial intelligence in America by founding many of the country’s top AI companies. Read more

Who’s Innovating

How Beauty brands are using AI to enhance creativity and innovation. AI is driving innovation in the beauty industry. Lower barriers to entry are making it easier for more brands, retailers, and creators to benefit from its use.

100 best workplaces for innovators 2023. Fast Company and Accenture have released their annual list of the Best Workplaces for Innovators, featuring over 150 companies that value innovation in all areas of their business.

Inside the immersive United Airlines Airshop innovation lab. United Airlines has opened an Airshop innovation centre that showcases the future of aviation with 270° immersive projection mapping and interactive content.

The Philippine innovation agenda. Developing an innovation ecosystem can bring economic, financial, and social benefits. President Marcos approved the National Innovation Agenda for the Philippines.

L’Oréal cosmetics brand to launch face stickers with NFC. L’Oréal cosmetics brand Shu Uemura has unveiled limited edition stickers embedded with an NFC chip that purchasers can place on their face and then scan with their NFC smartphone to create digital content.

Unconventional and innovative recruiting methods that can help fill the tech talent gap. The tech industry's rapid growth and new technologies make it hard for companies to fill IT roles, causing intense competition for talent.

Business Transformation

Startup Stories

This startup empowers Gen Z with accessible and innovative mutual fund investment. Deciml, the innovative micro-investment platform, plans expansion for young investors after attracting 18,000+ users organically, without marketing.

Luxembourg’s startup ecosystem is in activation phase. Luxembourg's startup ecosystem has climbed to 34th position in the 2023 Global Startup Ecosystem Index, now ranking as the 16th best in Europe.

How Coterie is making diapers into a splurge item for new parents. At $90 for a month’s supply, Coterie’s diapers cost roughly twice as much as market leaders at a big-box store. But that might be part of the appeal.

Dutch E-Bike company VanMoof faces bankruptcy. Dutch e-bike company VanMoof was declared bankrupt this week, raising concerns among fans of the bikes.

Klarna to provide struggling customers with access to debt advice. In anticipation of new Consumer Duty rules in the UK, BNPL firm Klarna has partnered with the Money Advisor Network to provide cash-strapped customers with free advice on managing their debts.

Glassdoor is introducing Blind-like anonymous community features to fuel user growth. Glassdoor has added Blind-like community features to encourage user growth, including interest and company bowls. The updated branding coincides with this launch.

Tech News

Best Practices

Using the natural language understanding capability of chatGPT. as a Large Language Model, is well-known for understanding human languages. Instead of asking ChatGPT for an answer you don’t know, you can make it work on existing information.

20 ChatGPT growth hacking tips to boost your startup’s growth and efficiency. ChatGPT, an emerging tool with human-like text generation, holds immense potential for startups. Leveraging it as a growth hacking tool can engage customers, automate tasks, and drive business growth.

Tripadvisor Tests AI-Based Experiences and Dining Planner. Tripadvisor has debuted a beta of an OpenAI-based trip-planning feature with the focus on experiences and dining reservations.

Exclusive Amazon Prime Day deals now even more selective for invite-only customers. Amazon is using an invite-only approach for some Prime Day deals. Customers need to request invitations to buy certain items. This is the first time this method has been tested in 2021.

85% of Gen Z have a Bitmoji. Here’s why Snapchat is redesigning them (exclusive) Long before Apple’s memoi or Meta’s dead avatars, Bitmoji allowed people to transform themselves into cartoon alter egos and appear in comics alongside friends.

Sephora's Annual Beauty Event Goes Hybrid this Year. Sephora's House of Beauty is offering an in-person experience in New York City and a virtual event on a 3D gaming platform this year.

Apple launches online store on China's giant WeChat messaging app. The vast user base of 1.2 billion on WeChat, China's largest messaging platform, presents an incredible opportunity for Apple to expand its retail channels and sell its products to even more people.

Ssense Launches an AI-Based Personal Styling Chatbot. Ssense recently introduced a chatbot on ChatGPT that employs AI technology to assist with styling and shopping queries.

How Monos is building a ‘generational legacy’ travel brand. According to CEO Victor Tam, the luggage brand has recently launched its first brick-and-mortar outlet and aims to achieve sustainable and long-term growth.

How Bookshop.org used Prime Day to court anti-Amazon shoppers. While millions of shoppers flocked to Amazon’s Prime Day deals, Bookshop.org saw six times its usual sales.

Poshmark enables visual search. An online fashion resale marketplace allows shoppers to find items using a smartphone photo.

Events

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