Hi Innovators, and welcome to your newsletter featuring the most important tech and innovation insights to help you stay fully updated.

Facts and Stats

The State of European Tech. According to a new study from venture capital firm Atomico, the European tech industry is heading into the second half of a tough year more able to withstand challenging macroeconomic conditions than ever before.

LinkedIn Shares New Insights to Help SaaS Marketers Capitalize on Current Trends. LinkedIn has published a new overview of emerging software-as-a-service (SaaS) market trends, which looks at how SaaS providers can maximize their marketing performance, despite the broader market downturn which could see reduced customer acquisition results.

Over a fifth of Gen Z fashion shoppers would return less if the carbon-cost of sending items back was communicated to them. Research of over 1,000 UK shoppers by True Fit showed that, as green retail demands become a key battleground for generating sales and driving loyalty amongst Gen Z shoppers.

More Information and Discounts are Top Benefits of Livestream Shopping. According to the latest ecommercedb study the two main benefits that shoppers worldwide see in livestream shopping are more informed purchasing decisions and access to exclusive discounts.

Radar Trends to Watch: June 2023. Large language models continue to dominate the news, so much so that it's no longer a well-defined topic with clear boundaries. Oreilly has just compiled a list of the most important and interesting technological trends.

Omnichannel vs. Unified Commerce. Both improve the shopping experience, but often it's confusing to make the right choice. Let's take a closer look.

As consumers adopt subscriptions, brands turn to paid membership.
The subscription economy has recently been the subject of disastrous headlines, with terms such as "subscription exhaustion", "the great churn" and even "the subscription apocalypse". yes, but the reality is quite different.

Four next-gen CX lessons learned by industry leaders. Digital is vital — and so is every retail touchpoint. Consumers now expect an omnichannel shopping experience that incorporates personalisation, seamless channel engagement and rapid fulfilment, regardless of whether they are online or in store.

Key Takeaways from Quirk’s Chicago Event 2023. At the latest edition of the industry's leading conference for marketing research and analytics professionals, Quirk's Chicago Event, participants explored the role of communities and how they can help extract rich information about customers.

5 Tips to Manage New Generations. In some ways, all humans are motivated by similar means. Bellrock Management Foundations teaches that we all want BAMP – belonging, autonomy, mastery, and purpose in our work. Each generation has their own characteristics, desires, experience, and perspective. Learn how to manage them.

Opportunities for Banks in Fintech. Banks are missing out on growth opportunities in payments and fintech, despite fears of becoming public utilities. This report explores these potential opportunities.

The number

80%

of jobs can incorporate generative AI technology and capabilities into activities that happen today in work. According to OpenAI’s research ^₍₁₎

_{⁽¹⁾Generative AI and the future of HR - Mckinsey}

Who’w Innovating

Find out how Unilever is using AI to transform how it innovates and develops their product portfolio. According to Alberto Prado, Head of R&D at Unilever, implementing AI has significantly improved the product development process by enabling them to predict changes and innovate faster.

Does regulation hurt innovation? That's the question addressed by John Van Reenen digital fellow at the MIT Initiative on the Digital Economy, and co-authors Philippe Aghion and Antonin Bergeaud.

What are venture studios and how can they help with climate innovation? Climate venture studios take a proactive approach, generating and testing new business ideas to address climate challenges.

Amazon Web Services launches virtual innovation center for healthcare. Amazon Web Services has partnered with health IT interoperability organization the Interoperability Institute to launch a virtual innovation center aimed at advancing healthcare interoperability.

Techstars and eBay launch new accelerator program. eBay and Techstars, the most active pre-seed investor in the world that provides access to capital, programming and connections to early-stage entrepreneurs, announces Techstars Future of Ecommerce powered by eBay, a new accelerator program designed to support startups working on innovative technologies that will help shape the future of ecommerce.

How Ikea innovates to keep up with an expanding ecommerce market. This year, furniture and home furnishings will make up a $179.75 billion ecommerce market in the US, according to our forecast, and growth will continue.

Walmart launch Store Nº8 accelerator to ‘Unlock’ decentralized commerce. Store Nº8 has teamed up with Web3 investor and accelerator Outlier Ventures to launch the Store Nº8 dCommerce Base Camp accelerator program.

Music industry leaders are monetizing their "superfans" on streaming platforms. Discover how Audius is already doing it.

Startup Stories

Slack co-founder Butterfield envisions a turning point in technology. According to Stewart Butterfield, we're at another turning point for the technology age, as thousands of layoffs occur in tech industry and artificial intelligence is rapidly challenging traditional business models.

Generative AI Startup Cohere Raises $270M. Enterprise generative AI startup Cohere has raised $270 million in a Series C funding round led by Inovia Capital along with Nvidia, Oracle, Salesforce Ventures, and other major players in AI development and deployment. 

Finnovating unveils MatchGPT 'Business Tinder'. AI startup Finnovating has launched its own Generative Pre-Trained Transformer (GPT) designed to help tech companies find, match and deal with corporate partners and clients.

Featured podcasts

Tech News

Best practices

Disney and YouTube demonstrate how AI is already disrupting advertising. At a TV advertising event hosted by AdAge, Disney and YouTube provided glimpses into how they think artificial intelligence will change marketing and creative experiences on TV and on internet platforms.

How Nike became the brand to imitate. There’s no denying that Nike is one of the most—if not the most—renowned brands of all time. Many lessons marketers can learn from the case study of one of the world's most iconic brands.

How can ChatGPT help you with your e-commerce strategy? These five sample questions will help you with competitive analysis, proofreading, pain point discovery, or connecting with influencers.

P&G announces exclusive partnership with Lazada to launch HairDNA, a personalized haircare microsite for shoppers. The launch of #HairDNA marks the first-ever retailer partnership for P&G in Southeast Asia, as the microsite has been uniquely built for Lazada.

Instacart Introduces ChatGPT-Integrated Discovery Tool as eGrocers Aim to Do More. To extend its role in consumers’ day-to-day food routines, Instacart is leveraging artificial intelligence (AI) to offer consumers meal planning tools and other inspiration-finding capabilities.

How will the Metaverse revolutionize financial technology (FinTech)? learn how some of the most outstanding use cases could help the big names in fintech enter the metaverse and inspire other industries.

Myntra unveils virtual fashion influencer Maya. The company launched the Aritificial Intelligence-based virtual influencer ahead of its biannual sale. Maya will provide insight into trends and deals to customers, it said.

This fashion tech expert just launch an application that helps stylists monetize their influence. The platform’s purpose is multi-faceted benefitting stylists, shoppers, and brands across the board.

Events

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